Ben and Jerry’s has now become woke.
Yes, you all read that correctly, the ice cream brand has now decided to lecture the Home Secretary, Priti Patel, on the migrant crisis, posting a thread on Twitter in an attempt to educate her.
They lamented the idea of stronger borders, with a tweet saying “‘stronger’ borders aren’t the answer and only put more lives at risk”, proceeding to link to a Guardian video on why strong borders are ‘wrong’.
As I sit here writing this article and trying to look for a new ice cream brand, I wonder why brands are now commenting on government policy in a way that would surely alienate at least all of the Conservative voters in the country. But wait… it gives them free advertising – with over 107,000 likes and 32,000 retweets, it’s easy to see why they might be doing it.
Ben and Jerry’s has successfully become a social media star, with articles all over the media, including one on the BBC entitled “Home Secretary takes on Ben and Jerry’s over migrant boats”. This kind of headline appears to paint Priti Patel as the aggressor in this argument, and portrays Ben and Jerry’s as the saviour of these illegal immigrants. To the woke world, they are the defenders of freedom.
Gone are the days when companies were politically neutral – now even the food we eat is becoming politicised. Can this be stopped? The days of political neutrality are unfortunately gone for now, but yes, I do believe this will come to an end. For now, though, we are stuck with woke ice cream.