A major bank in the UK has gone woke with their series of new online adverts.
Barclays Bank UK has adopted a woke stance on gender pronouns in a new advert during Pride Month. Barclays is the latest corporation to adopt the use of gender-critical sloganeering as part of an advertising campaign.
This was one of a series of videos created by Barclays for Pride Month.
The video presented by the bank goes through the importance of asking a person’s gender pronouns in order to avoid misgendering someone.
In a Twitter post on the Barclays UK account, the bank says:
“He/him. She/her. They/them. Pronouns may just be a few letters, but they can mean everything. David explains how asking someone which pronouns they prefer instead of assuming can make all the difference.”
This was accompanied by a video from “David”, who says:
“What do you prefer to go as? When you know someone’s pronouns it’s respectful to use them. If you don’t know, just ask. It might be a few seconds of discomfort, but it’s better than misgendering someone in the long term. It might not be a big deal to you, but it is to him, her, they, them.”
On the Barclays Bank website, there is a further collection of videos to “educate” customers on “avoiding micro-aggressions” and talking about “gender identity”.